Product Startup
BallSquad
Digital platform combining sport facility booking, events, games, socializing, and e-commerce
Role
Chief Product Officer
OVERVIEW
About the Project
Established design operations and product strategy from the ground up. Designed key product elements and architected the initial design system, built and mentored the design team, and managed the product roadmap and sprint cycles.
Core Competencies
Product StrategyProduct ManagementDesign LeadershipUX/UI DesignDesign SystemsTeam Management & MentoringResearch & StrategyInnovation
IMPACT
Key Results
01
Complete product overhaul resulting in 40% increase in bookings
02
430% YoY user growth (2025 vs 2024)
03
Enabled rapid iteration across desktop, mobile, and native platforms
CHALLENGES & SOLUTIONS
Problem Solving
CHALLENGES
- A full product rebuild, delivered to the highest standard
- Managing cross-platform consistency across web and native apps
- Scaling the design team while maintaining quality
SOLUTIONS
- Drove strategic tech stack upgrade for rapid iteration
- Created comprehensive design system for consistent quality
- Oversaw end-to-end product lifecycle from research to developer handoff
GALLERY
Visual Work