Product & Marketing
GVC / Entain
FTSE 100 gaming technology and marketing company
Role
Head of Design → Lead UX/UI
OVERVIEW
About the Project
Headed a team of Digital Designers, bringing creative strategy to life. Re-designed brand identity for Foxy Bingo — UK's most recognisable Bingo brand. Then moved to Product division to lead next-generation Bingo platform.
Core Competencies
Team LeadershipBrand IdentityCreative DirectionUX/UI DesignDesign Process OptimizationMentoring
IMPACT
Key Results
01
Re-designed Foxy Bingo brand identity — UK's most recognisable Bingo brand
02
Reduced final asset production time by 90%
03
Delivered best-in-class bingo platform with 5M+ accounts on launch
CHALLENGES & SOLUTIONS
Problem Solving
CHALLENGES
- Managing a diverse team of designers at various levels
- Delivering consistent brand identity across all touchpoints
- Building a next-gen platform from scratch with tight timelines
SOLUTIONS
- Designed guides and templates that simplified production process
- Ran creative workshops with Design Team and Key Stakeholders
- Built comprehensive prototype for testing and optimization
GALLERY
Visual Work