Product
Pragmatic Play
Leading content provider to the iGaming Industry
Role
Lead Product Designer → Consultant
OVERVIEW
About the Project
Led the end-to-end Product Design process - from research and competitor analysis through UX/UI design, prototyping and documentation, to product identity, new features and developer handoff.
Core Competencies
Design LeadershipResearchUX/UI DesignWireframingPrototypingProduct DeliveryProduct ManagementStakeholder Management
IMPACT
Key Results
01
Won multiple industry awards including 'The Best Bingo Software in the UK'
02
Transformed product went from under 10 to over 400 operator sites
03
Introduced rewards system that significantly increased user engagement
CHALLENGES & SOLUTIONS
Problem Solving
CHALLENGES
- Scaling platform to meet diverse operator requirements
- Creating engaging user experiences in a regulated industry
- Maintaining product quality while rapidly expanding features
SOLUTIONS
- Designed modular and scalable product architecture
- Created original game variants and bespoke game rooms
- Built rewards system and missions feature for engagement
GALLERY
Visual Work